It's also an option widely loathed by the video game community, and EA was forced to roll back their microtransaction program, teaching everyone a valuable lesson of what gamers will, or should be expected to put up with. Microtransactions encourage the worst behaviors in video games, to the point where "using Mommy's Visa" became a joke for how worse players would just outspend better ones until they gained and advantage.
Specifically, fans of the Battlefront series were horrified at the microtransactions present in the newest game (for the uninitiated, microtransactions are an element of a game that allows players to pay real money in exchange for making further progress in the game). Electronic Arts, the standard bearer for awful video game publishers, has just released the highly anticipated Star Wars Battlefront II, and people were pissed.
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